The amount of blood loss in the above image is quite clear. Is it more likely Stephen died at the scene, or somewhere else?
C.T. Brown’s 22nd Review
Mr Van der leek you should be ashamed of yourself. This entire book is a mixture of gossip, fake evidence and character assassinations. Do you even care that three people lost their lives (four if you include Shan’anns unborn child)? Can you imagine being the family of Shan’ann Watts and losing your daughter and grandchildren, only to have someone speculating that Shannon was unstable and difficult. Van der Leek takes a few videos and fb posts Shan’ann made and thinks that he somehow knows Shan’ann and her family. Victim blaming at its worst!!! Van der Leek seems to attach himself to cases such as this and even if there is little to no evidence, he creates wild stories from social media accounts and pictures. Shame on you Van der Leek!!!
Original review at this link.
Shan’ann & Chris = Mary Sue & Gary Stu?
Once we’ve gone beyond reflex responses – such as “he just snapped” – we must begin to deal with the characters in true crime as just that: characters. Is there more to them than meets the eye?
What’s fascinating about the Watts case is how the characters of Shan’ann and Chris Watts seem to be perfect cardboard cutouts. It’s also why this case is so disturbing.
They’re too good to be true, which is why this case is such an indictment of the real world and how fake it is.
To be clear about what we’re talking about, let’s define it. These definitions are from various sources available online:
A Mary Sue is a fictional character, usually female, who is seen as too perfect and almost boring for lack of flaws, originally written as an idealized version of an author in fanfiction.
In Shan’ann’s case she’s the Facebook author of her online alter ego:
- Too perfect [and everything and everyone around her is too perfect AKA “Thrivin'”]
- She’s an idealized version of herself, by herself [in order to sell products]
A Mary Sue is an original character in fan fiction, usually but not always female, who for one reason or another is deemed undesirable by fan critics. A character may be judged Mary Sue if she is competent in too many areas wrg, is physically attractive, and/or is viewed as admirable by other sympathetic characters.
Science Fiction, interestingly enough, is an area where the Mary Sue moniker and criticism comes up repeatedly. I’ve written sci fi fantasy myself, and because the scenario is to create a world from scratch, and to populate it with fantastic characters blessed with unbelievable abilities, author’s tend to lose touch with reality. They also tend to write themselves into the story.
In Star Wars George Lucas did exactly that with Luke Skywalker as a glorified beginner car driver shooting around Modesto with a big hairy dog sitting beside him on the passenger seat – but translated onto the biggest possible canvas: he’s driving that car and hanging out with his hair animal because he’s saving the galaxy.
Facebook allows mere mortals on Earth to translate ourselves onto a much larger canvas too. Like actors and actresses, we also have our captive audiences, and if we say the right words and perform appropriately, fame and fortune [and Thrivin’] follow.
There was a time when the world needed a Gary Stu. The early 70’s was that time when the world sobered up. Simon & Garfunckle broke up, as did the Beatles. We’d gone to the moon and back, Vietnam had happened. It was time to pick up the pieces and start again. It was time to go back to our old farmboy values and from there, set out to rule the galaxy.
Amazon founder Jeff Bezos [the world’s wealthiest man by a country mile] was a small child in the early 70’s. The Star Wars seed fell on fertile soil, but over the course of a generation, the world has changed. It’s gone from having Skywalker’s self-belief and determination, to self-belief and little else.
A “Mary Sue” (or “Gary Stu” for males) is a character who is overly perfect. … Often,Mary Sue represents the author’s idealized version of him- or herself projected into the world of the original fiction, also known as canon.
We may find ourselves becoming uncomfortable with these notions, and how they reflect on us, which is why it’s easier to look at it from a narrative and totemic perspective, via George Lucas’ dog.
If we’re not sure how cute, funny and ridiculous it is to artificially oneself, well, just look at what Lucas did to his hairy Alaskan malamute Indiana.
Now it’s fine if we make up fairy tales and we’re allowed to believe in them too. It’s not fine when we begin to imagine that we’re actually fairy tale characters living in an actual fairy tale [an apt description for many Facebook profiles out there], or worse, try to convince others we are.
True crime is in itself a reality check on our limited perceptions. True crime tests our perceptions not just in how the crime manifests in reality, but to see through the perpetrator’s insistence on perpetuating a particular fairy tale version of his or herself. If we’re brave enough, we should also take this a step further: we should challenge our ability to recognize these deceptions in others in our world, and our circumstances [and hopefully ourselves too].
Society has grown up since the 70’s, but in some ways we’ve regressed. We see this in the schizophrenic acceptance and devotion to Star Wars‘ latest Mary Sue, as well as the rejection of her as too one-dimensional.
How have we regressed? Social media has made many of us into one-dimensional blow hards, with an emotional repertoire no more sophisticated than that of a reptile. We are nourished on daily doses of reinforcement – it’s either a plus or a minus. The reptilian parts of our brain respond to this like its crack cocaine, and some unfortunate souls become fatally addicted to the endless kick of LIKES and LOLS.
We’ve regressed because we’ve gone from being people, to one-dimensional zombies.
A similar battle is raging on social media for the rights to Shan’ann’s soul. There are those who see her exactly as she pretended to be, perhaps because Shan’ann’s most ardent fans want to be seen in the same way [as they pretend to be].
And then there are others that think part of why this terrible happened had to do with faking it day in day out. Maybe there’s something about social media that’s not healthy, not only for the person projecting continuously, but the people around them. Their partners. Their children.
Maybe social media isn’t good for families?
Many engaged in this battle neglect to apply the same logic to the other spouse in this story, the guy who presented himself as Gary Stu. If there’s some debate about Shan’ann, there’s no doubt in our minds that Chris Watts pretended to be perfect but isn’t perfect. He’s a murderer, isn’t he? We miss such a vital insight by glossing over this area, because just as it was so fundamentally important to Shan’ann to push her fairy tale, it was also important to Chris Watts to keep his going.
That’s actually why this crime happened – for reasons I won’t go into right now – Chris Watts felt his fairy tale had been ruined. What was his fairy tale? Well, that’s the question isn’t it, and we’re not going to get it if we’re stuck on a bidding war for who’s better: Mary Sue or Gary Stu?
Can we apply the same logic of caring about fairy tales to the victim, to her killer and to ourselves?
Our double standard in this department is exposed by the ease inwhich we can see how Lucas’s dog in Star Wars is excessively fantastic. We can see how Chewy is a silly but catchy projection.
We need to apply the same good-humored cool appraisal to characters in true crime – the criminal and the victim. Because true crime is invariably, inevitably, a story about us.
Shan’ann Watts tells her husband: “I don’t want a video of you…” while recording her children
Each of Shan’ann’s videos is a tiny piece of a puzzle, and yet seemingly as the pieces are assembled, the scale of the puzzle gets bigger and bigger.
In the video below Shan’ann tells Chris Watts “I don’t want a video of you…” Whether she says it in jest or with a wry sense of humor, her husband reacts the way most people would. He’s stung by it.
Is her attitude to him influenced by his wayward sexuality? Is her disdain justified or not justified? Is his?
“Ceecee’s been a crying mess for two weeks…”
Does been on social media excessively impact on the moods and sense of boundaries of young children?
We’ve spent some time analyzing whether Shan’ann was happy in her marriage, and whether Chris Watts was happy, but what about the children? Were the children being raised in a wholesome, caring, sensitive way, in a stable home with a stable mom and dad looking over them?
Was the way the children experienced discipline and freedom well-balanced?
There are plenty of videos showing Chris Watts interacting playfully with the children. Since Shan’ann’s either holding the camera or a product, we don’t see much of her natural interactions with the children.
Now let’s hear your observations…
“Chris Watts Just Snapped”
On an almost daily basis, those commenting on true crime use the phrase that the criminal [any criminal in a high-profile case] “just snapped”. It’s a doozy. And in just two words the case is solved from bottom to top, left to right and everywhere in-between. There’s no need to have an investigation or a trial or write a single word in a book about the case because the case has been solved. He “just snapped”.
The term is so permissive it was actually used as the title of a true crime documentary about Scott Peterson – SNAPPPED.
One of the reasons the “just snapped” idea is so popular is because so many criminals in court, or in their versions of events like to use it, their families like to use it and dumb journalists unthinkingly recycle it.
In the Oscar Pistorius trial he doesn’t use the word “snapped” but describes shooting his girlfriend to death [four times behind a locked door] as “an accident”, something that happened “before I knew it.”
Many people, including the Judge hearing the case, and many trial pundits and media folk, believed this story and as a result Oscar initially beat the murder charge against him. Fortunately, saner minds prevailed and the culpable homicide charge was eventually overturned to murder.
Jodi Arias also used the idea of herself drawing a blank when the crime happened. She wasn’t thinking when the murder happened, she went into a fog. And then, at a particular time when it was all over, the fog lifted. So something in Jodi, according to her, snapped too.
So with so many buying into the “snapped” scenario in the mainstream media, it’s not surprising that social media regurgitates the same thing.
Below are a few more handy examples:
- OJ Simpson
2. Chris Watts
3. Henri van Breda
4. Adam Lanza
5. Stephen Paddock
But isn’t “just snapped” the lazy man’s way of addressing a simple but difficult question? When there are no low hanging easy answers to why, then “just snapped” answers why, except “just snapped” is about as useful as “just because”.
It was while I was researching a book on mass murderers that this default non-explanation really came to the fore, and the more it did the more I made it my personal mission to figure it out and give it the proper true crime treatment.
As such I consider SLAUGHTER one of my best achievements in true crime to date.
What I discovered researching SLAUGHTER was that the more heinous the crime the more inexplicable it is. Apparently. So the more people someone kills, the less reason they have for killing – they’re monsters, and mad, end of story.
And so the poster child for a confounding motive is Stephen Paddock. His crime is so sadistic that no one – not the FBI, not the cops, not his family – no one was able to figure out why he did what he did. Even today that remains the case! Apparently he had no motive. And because we can’t figure out his motive, maybe he didn’t have one…And because he didn’t write a suicide note explaining his actions, apparently what we’re left with is an unsolvable riddle. Ergo “He snapped”.
Initially, Paddock was a tough nut to crack. But as I did more and more research on 7 other mass shooters, I was surprised by how clear the motive and the sadistic patterns were in each case. Just as serial killers can be profiled, so can mass shooters and school shooters.
The dirty little secret about school shootings is it’s very easy to see who the most likely candidate is going to be, but counter-intuitively, knowing that can actually precipitate the shooting. How is that for a mind bender to the “just snapped” theory, that specifically in the high school setting one can actually set off a crime ahead of time by profiling your most likely shooter.
An incredible case study to understand why the “just snapped” notion is such ridiculous heresy is Adam Lanza. Thanks to the FBI there is a treasure trove of data which I dug into in detail in SLAUGHTER which reveals how chronically dysfunctional Lanza was as a person.
Since we’re dealing with Chris Watts here, I won’t go into detail to say how and why we know Lanza didn’t just snap, just that he’s a classic case where neighbors and the public assumed that’s what happened, while a careful study of who he was, his habits, the dynamics with his mother and his digital breadcrumbs clearly showed months of meticulous planning.
And that’s really the essence of it. A clue to what we need to do to find out what really happened is in this screengrab just below the highlighted text. Paddock’s brother claimed Stephen paddock “was just a guy” and “just snapped”.
But the real insight here is what he says afterwards:
We know absolutely nothing about his motivations or situation before the shooting…
And so, if we are to move beyond kindergarten catch-alls in true crime, we have to know more than absolutely nothing about the criminals we’re talking about. We have to know more than absolutely nothing about their motivations about other things in their lives. We have to know more about their situation before they commit crimes. When we do, what we invariably find is that these crimes were accidents waiting to happen. These people didn’t just snap, the terror is that the way they were heading, a holocaust was inevitable.
And so I’d like to encourage the regular readers of this blog: Please try to refrain from using those words, it plays into the hands of the criminals without exception. They prosper thanks to our ignorance.
We begin on the path to authentic knowledge by admitting the most difficult thing, which is that we know absolutely nothing about these people, let alone their motives. Until we know more, we can’t begin to guess their motives.
In the Watts case we have two choices. Either he just snapped and Watts will be an enigma forever and ever, or he planned, plotted, calculated and even fantasized about murdering his family. If it’s the latter then by spending time finding out who he was, and who the Watts family were, who they were as people, what their personalities were like, their back stories and circumstances, only then we will find our way to the key that unlocks the reason for why what happened happened.
TWO FACE BENEATH THE OIL is available now on Amazon.com
Shan’ann Watts died Intestate – Is A Court Battle Looming in Probate Court over Life Insurance?
Weaving straw into gold. It sounds poetic, it’s even the stuff of fairy tales, but real human bodies can be converted to gold coins. It’s called Life Insurance. It should be called Death Insurance.
We saw the same battles over Laci Peterson’s inheritance, which was quite sizable, dragging on for years as a parallel to the criminal trial.
#Shakedown’s Call on the Chris Watts Case: The Bodies were “Processed”
The autopsy reports have been handed over to the court in Weld County today, and thus to the defense.
According to the Daily Mail:
The reports took almost two months to complete, with the girls and their mother believed to have been killed on August 12 or 13 by their father and husband.
What is in the report remains a secret however, and will be kept under seal at the request of the prosecution.
The #Shakedown assessment of the autopsy reports is that they’re being withheld because of something unusual – and shocking – in them. For various reasons [listed below], it appears increasingly certain that some or all three bodies of the victims were processed before being dumped. Processed means a deliberate change made to the human tissues in order to convert from one form into another to facilitate decomposition and destruction.
Let’s begin with what we know:
- 3 of the 9 charges relate to “tampering with a deceased human body”.
Universal Citation: CO Rev Stat § 18-8-610.5 (2016)
(1) A person commits tampering with a deceased human body if, believing that an official proceeding is pending, in progress, or about to be instituted and acting without legal right or authority, the person willfully destroys, mutilates, conceals, removes, or alters a human body, part of a human body, or human remains with intent to impair its or their appearance or availability in the official proceedings.
- Although many of us assumed that simply placing the bodies of Shan’ann in a shallow grave, and Bella and Celeste in separate oil tanks constitutes tampering [concealing and removing in terms of the citation], I’m not sure that it does. Is the tampering limited to concealing? I’m not sure that’s all that the tampering refers to.
- We also know that the autopsy evidence is being withheld from public scrutiny not by the defense but by the prosecution.
Now, a few inferences tying what we know to a few unknowns:
- Why are the autopsy reports being withheld. This is unusual. It suggests the issues with the autopsy deal pertinently with Chris Watts’ allegations that Shan’ann killed the children – meaning, the issues with the autopsy may at the very least be issues involving the processing of the children’s bodies.
- One reason why the prosecution may not wish to release such super-sensitive information to the public may be precisely because a jury would be contaminated if they knew [or were led to believe] something as shocking and grotesque as bodies of one’s own family members were being processed before disposal.
- The other reason fits in with #5; that the prosecution wants to limit the already scalding media spotlight that’s shining on Weld County.
- A further point to note is Chris Watts’ refusal – to date – to provide the prosecution with DNA samples. There can only be one reason for this. He’s already confessed to killing his wife. He wishes not to give the prosecution any reason, or piece of evidence, that might incriminate him in killing his children.
#Shakedown’s Gut Feel:eel:
- On August 17th, when WDSU News reported on the case CBI director John Camper told reporters they were “quite certain” the body they recovered was “Shan’ann Watts’ body…” We could argue the semantics, but if Shan’ann was missing, and Chris Watts had directed them to the site using aerial photos, then who else could it be? And yet the CBI director hedges himself slightly. They’re “quite sure” it’s Shan’ann? Why couldn’t they be positive?
- #1 may feel neither here nor there, but there’s also the issue that the cops say they “believed they found the bodies” of the children. This also seems a tad uncertain and unspecific, but what really counts is the remark that the tanks were “mostly full”.
- On September 28th, #Shakedown analysed the CERVI 319 site and why the crime isn’t as straightforward as it seems. If the analysis is correct, then the only way Bella and Celeste’s remains could have been dumped into “almost full oil tanks” is through the top hatch.
- It’s been the #Shakedown position all along that it would make no sense to take any unnecessary length of time in the disposal of remains, nor to risk setting off the onsite sensors by making radical changes to the refining process. This is especially true during the most risky and incriminating of moments in the commission of a crime – the disposal of the bodies. And thus, the contention that oil was released, the manway hatches laboriously opened [as contended by HLN‘s expert], the bodies dumped in empty tanks, the hatches sealed and the tanks refilled seems mistaken at best.
- However the fact that the oil tanks were almost full according to “high ranking sources”, renders all these contentions moot. The manway hatches couldn’t have been opened, and the tanks couldn’t have been empty if less than 72 hours they were almost full. Why? Because the flow rate to fill these tanks is extremely tepid. These tanks take months to fill, not hours, days or even weeks.
- HLN captioned their coverage: SOURCE: OIL TANKS DRAINED TO GET KIDS’ BODIES. We know for a fact that it took several hours to locate and retrieve the children’s bodies from the tanks, which is further indication that they weren’t filled with a little oil at the time but were in indeed “mostly full”.
- This brings us back to the thief hatches. In order to fit the corpses of a 4-year-old and a 3-year-old through the 8-inch wide thief hatch, their bodies would have to be mutilated, destroyed in some way, and parts potentially removed. The only other alternative is that there’s a second hatch to the tanks that we’re not familiar with. But aerial footage doesn’t appear to show a second hatch, and neither does other coverage of similar installations.
#Shakedown’s Application of True Crime Intertextuality:
- The best evidence in this case for the idea of processing of bodies has nothing to do with this case, and everything to do with what we know in general where there are dead bodies of family victims. We know that parents often go to extreme lengths to remove all traces of a dead family member.
- In the Casey Anthony case her daughter’s remains were dry and entirely skeletonised when found. Because of this advanced state of decomposition and environmental destruction, prosecutors weren’t able to say for sure whether the little girl’s body was processed in any way, including through the use of drugs or chemicals [such as gasoline], except for the fact that she was duct taped. JonBenet Ramsey’s body was concealed via a ruse, a Ransom Note, but her mouth also covered in duct tape, an act unlikely to have been committed by her murderer. Patsy Ramsey’s clothing fibers were found on the inside of the duct tape.
- In the Jodi Arias case there was also a limited amount of “processing” of the scene and murder victim. Arias vacuumed before she left, and in her own version, moved Travis Alexander back to the shower and washed him, using a small plastic cup. She was trying to wash evidence of herself off him. Another more controversial reference case is the Madeleine McCann case, where no DNA evidence of Madeleine is said to have survived of the little girl whatsoever in Portugal. Even a hair had to be retrieved from her pillow at her home in England, such was the total destruction of her body. Cadaver odor was found, which means microscopic scent traces of her dying tissues weren’t destroyed.
- The best reference case for the Watts case is Scott Peterson. Although there’s no smoking gun evidence that Laci’s body was processed, we know Scott Peterson had a warehouse workshop filled floor to ceiling with chemicals, we know he bought chicken wire, we know a needle-nosed pliers was found [with Laci’s hair inside it], and so there’s strong reason to believe her body was processed: wrapped in chicken wire and a tarp, and that bleach was used to destroy evidence, especially on Peterson’s kitchen floor. We also know there was a wet puddle right beside Peterson’s truck. I won’t deal with the same issues in the Amanda Knox case, not because they’re not relevant, but because so many believe Knox is innocent.
- We’re all familiar with the covering up of crime scenes, the getting rid of evidence [especially digital breadcrumbs], but when it comes to changing dead bodies, we hit a blank. There’s a good reason for this. Most of us, thankfully, have no experience with it. Just as Scott Peterson was in the business of chemicals used to convert shit into crops, Chris Watts was in the business of using chemicals to convert materials into fuel. If this was his job, it was likely also part of his persona, which makes it highly likely that he used chemicals to alter or destroy the remains of his wife and children.
- A final reason to suspect processing involves the hundreds of hair fragments found in the rear of Chris Watts’ truck.
- Last but not least., the fact that Chris Watts admits killing Shan’ann but not the children, suggests the condition of their bodies were very different to what happened to her remains. We know that that’s true based on their respective burial sites, but until now we weren’t sure just how true that was.
Side-View of the CERVI 319 Crime Scene + An Analogy
Most of the glimpses we’ve gotten thus far of the CERVI 319 site have been aerial shots from news helicopters. Google Earth also provides global geographical context to the site. And it seems, with everybody watching and looking at these images, these maps, we know exactly what we’re dealing with. But while I was researching TWO FACE an elementary question arose. When Chris Watts drove to the site before dawn on August 13th, was he visible through line of sight?
Given the remote location of the site, the answer seemed to be obvious.
I wanted to make sure, however, because of something that had recently played in my mind.
An Analogy for the Importance of Line of Site
During a recent trip to the coast, I was told by some folks I was staying with about a murder that happened down the road. As it happened, I’d stayed in the house of the murdered woman months earlier when I’d gone down to attend a wedding. Because so many people were visiting that weekend, various neighbors opened their homes and I happened to stay in this ladies’ home…and then she was murdered a few months later.
So when I arrived and her murder was still unsolved, I made an effort to speak to the woman’s best friend, and visit the crime scene. Initially, I asked for directions and wandered down to the nearest beach and tried to orient myself. She had been stabbed on a staircase leading to the beach. Her blood was all over the stairs. But standing there, it didn’t make any sense. Although there were some trees blocking the view, the area was clearly visible from across the river, and especially from houses perched on a small hillside nearby. It was also right next to a roadside parking lot, a terrible place to commit murder.
It turned out I was at the wrong beach. When I went to another beach just further up the coast everything was completely different. The moment one entered the staircase, one was effectively in a downward slanting tunnel. In every direction there was no sign of human habitation. When I was there I didn’t see anyone. Not on the beach, not in the distance, not at the parking lot, not even further down the beach.
Walking along the rocky area towards the first beach where I’d mistakenly imputed the crime scene, I passed a length of jungle and rock and nothing else. And still no people. Those houses on the hillside were tucked behind the fringe of trees, so no line of site even of the beach here. And since this section of beach clipped inwards from the coast, as well as at the other end, clipped inward again, there was no line of sight from either side of the beach either.
It turned out the lady came here to walk her dog for exactly that reason – the pristine, deserted nature of the beach. She was in the habit of getting out of her car, peeking downstairs to see if anyone was there, and if the coast was clear, returning to pick up her dog, lock her car and go for her walk.
On the day of her murder [or perhaps before] the murderer picked up on this, and killed her to steal the car [which was unlocked, and still had the keys in the ignition]. Unfortunately for him, he was unable to get the car into reverse, eventually gave up, and cut and ran.
The motive seems to be straightforward. She was someone he didn’t know, and he killed her to steal her car. The difficulty in reversing theory seems far-fetched, except the best friend of the murdered lady told me she had the same car, a Suzuki SUV, and the vehicles were well-known to have reverse gear shift issues. My car sometimes does too. And getting into a strange car in a hurry, reverse sometimes simply does not engage. The nature of the parking lot was such that reverse was only way out.
What the above anecdote illustrates is the importance of characters, context and anecdotal evidence. It also shows how important it is to go to the crime scene yourself, if you can, and step into the shoes [into the psychology] of your murderer. [Incidentally, that case remains unsolved, although the woman’s phone was tracked to a shanty in a nearby informal settlement].
Line of Sight at CERVI 319
Although we feel like we know all there is to know about CERVI 319, I wanted to clarify the line of sight issue, at least in my own mind. Google Earth takes us right there, but we’re still not there on-the-ground, as it were.
From the air the CERVI site is a roughly Y-shape of cleared Earth, with the tail of the Y blowing to its left. The upper part of the Y-shaped site rests at a slight angle inside a rectangular corridor.
On either side of this cleared area are brown rocks, and speckles of green bushes peppering the landscape. This was my best guess that the contours of the area dipped down, and that CERVI 319 is situated in a depression within a shallow valley amongst low hills. But the question remained: how shallow was this valley?
The service road nearby would be Chris Watts’ biggest concern. Could random strangers peek into or over the site while he was rushing about barefoot trying to get rid of three bodies?
The Denver Post provides this unusual in situ shot of the site. Notice the power line to the right appears to correspond with to the Google Earth screengrab.
And according to the caption, the oil site is near Roggen. That puts us in the ballpark too.
The Denver Post doesn’t identify the image as the actual work site, but what it does do is locate the local topography from an on-the-ground perspective.
It’s clear that there are undulating hills in the area and a small amount of brush. These hills are higher and steeper than I’d perceived them to be from the satellite images. This confirms the CERVI 319 site must have been secluded in line of sight terms by the surrounding hills.
ROGGEN, CO – AUGUST 21: According to Christopher Watts’ arrest affidavit, Shanann Watts’ body was found in a shallow grave near this oil work site, seen here on August 21, 2018 near Roggen, Colorado. Both of her daughter’s bodies, 4-year-old Bella and 3-year-old Celeste, were submerged for days in the same oil tanks in rural eastern Colorado, prosecutors said. (Photo by RJ Sangosti/The Denver Post)
Shan’ann Watts: MLM & Magical Thinking – just how bad was it?
MLM and Magical Thinking go hand in hand. In the same way that God created the heavens and the Earth, and Harry Potter rose to fame and fortune simply by incantation, we can too. We can also create heaven and whatever Earth we like, we can also slay our enemies – even sickness – simply by saying the right things. Right?
If you’re an actor, yes, maybe. For the rest of us, including the likes of another The Secret follower – Jodi Arias – life turns out a little different no matter how elegant our semantics, no matter how compelling or fake our diaries. Words have power, certainly, but words without action tend to create conflict – and crime.
One definition of Magical Thinking reads:
Magical thinking is the belief that one’s own thoughts, wishes, or desires can influence the external world. It is common in very young children. A four-year-old child, for example, might believe that after wishing for a pony, one will appear at his or her house.
MLM is much the same way. It’s a sort of brain fart where people wake up one day and just because they’re told they can have anything they wish for, they think they can. And when enough people wearing the same logos on their hats and shirts say the same thing, it can reach a critical mass with the weak minded.
Le-Vel’s Facebook page shows there are plenty of them out there, over 1.1 million in the Thrive cult at present.
The video below provides plenty of additional psychological back story to Shan’ann. She talks about still being affected by issues of childhood. But she’s abundantly clear that her family is Thrive, her lifestyle is Thrive, her philosophy is Thrive and her savior is Thrive.
She’s specific in stating that in 2016 her team fell just short of $300 000 in sales volume.
Is that a lot when divided by a team of roughly four, or was it more than four? It’s not clear what Le-Vel’s various levels actually mean. Shan’ann described herself on Instagram in 2018 at the time of her death as a 80K VIP LeVel Promoter. So was she earning $80 000 in sales per year, commissions, was that her total income?
I’m not going to spend any more time here trying to figure out the MLM finances right now, although that’s a labyrinth that needs to be decoded into simple bottom line figures eventually. Perhaps ex-Thrivers can comment anonymously below on how the dollars and cents add up – or don’t add up.
What we can say is no matter how successful Shan’ann was or how wonderful Thrive products are, the Watts family were in serious financial difficulty when the murders happened. They were being sued by their homeowners association, and it looked like they were headed for a divorce. It also appears as if Shan’ann was losing her MLM mojo for the first time in July and especially August 2018, when her Facebook Live videos dropped to zero.
What’s the typical space of time for MLM people to be sucked in and spat out? According to one small business website:
- In the first year of operation, a minimum of 50% of representatives drop-out.
- After five years of operation, a minimum of 90% of representatives have left the company.
- By year 10, only those at or near the top have not dropped out – making it safe to say at least 95% of representatives have dropped out.
So by mid-August 2018, Shan’ann was nicely in the middle of the 2nd projection. The other factor is of course her husband, Chris Watts. Whether or not Shan’ann was still gung ho about it, was he? And if her business partner wasn’t, what did that indicate about Shan’ann’s income, with or without his participation?
As is the case with all MLM, it’s easy [or easier] to make those initial sales. It gets harder and harder to maintain them as the market saturates, and as those drinking the Kool-Aid pass the gullibility peak, and pessimism [otherwise known as reality] sets in. When people start picking up a shitty aftertaste to the Kool-Aid and the momentum turns in MLM, it tends to do so permanently.
MLM lives and dies on buy-in. When your partner promotors become ye of little faith, and abandon all hope, the house of cards craters into a pile of dust. Those promoters who buy into it the deepest have the most face to lose, so they try to dig in, hoping the tide will turn.
When it comes to magical thinking, just as hay can be spun into gold, and God can breathe life into dust, bodies can become dust again, and gold can be spun back into hay. Sucks don’t it?
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Dirty South Customs = Shan’ann’s Dirty Little Secret?
The open question remains: how was Shan’ann Watts able to afford a home [or rather, get a loan to build one] in North Carolina, in 2009 when she was about 25-years-old?
On Websleuths the contention has been made that Shan’ann was co-owner of a car accessory company based in Fayetteville, North Carolina called Dirty South.
In June 2009 Shan’ann [then Shan’ann King] was named one of the co-defendants in a lawsuit against Dirty South and her boss Hisham Bedwan, among others. Bedwan also resembles Chris Watts, even down to the manicured grey hair and goatee, doesn’t he?
It’s unclear at this point if this lawsuit has anything to do with the allegation that 15 charges were filed against Shan’ann Watts at one time, or whether the three charges on Chris Watts are true, and if they are, if there’s any connection.
Rumors are circulating that Shan’ann was having an affair with her boss, and that this is what ended her relationship with the anonymous Mr. King. On his Instagram page, hot girls and hot cars alternate between specials for car parts.
What we do know for sure is the accessory store where Shan’ann worked was less than 10 miles south, literally just down the road from where Chris Watts grew up on Vass Road, on the outskirts of Spring Lake.
It makes sense if Shan’ann worked in a car parts store, and Chris Watts was an auto mechanic, that their paths would inevitably cross.
Maybe, maybe not, but if that’s how they did meet, it’s not the story she told on Facebook. If it is how they met, one can understand how she might want to keep this aspect of her life under wraps from the fairy tale obsessed Thrive crowd.