It’s hard to say why Shan’ann’s portrait of herself, selling products from her kitchen, is so disturbing. With around three minutes remaining in the Live video, Josh Rosenberg, not unexpectedly as it turns out, breaks into the video.

Josh appears to be shopping, and tells Shan’ann he’s “lost his wife”. Shan’ann smiles and is at a loss for words for a few seconds. Then she seems to address someone else, Abbey Lund who’s just asked if the product can be used while pregnant.

Shan’ann tells Abbey: “I’ll message you.” And then tells Josh: “I’m eating a Pro-bar – on live…”

Shan’ann and Josh make small talk, but it’s not really small talk. It’s just two Thrive promotors chewing the fat about this product and that, flavors and favorites.

At one point there’s a genuine moment where Josh mentions getting up early and going to the hospital. The point is barely acknowledged as Shan’ann reaches for another box of product, and holds it to the camera. Cassandra Rosenberg, Josh’s wife can be seen moving in the background of the store. In the comments beside the broadcast, it appears she [also a Thrive promoter] has told Shan’ann she can’t go Live with her, ask Josh.

While he’s on Shan’ann holds up a box, tells him how excited she is, and how amazing these Pro-bars are “you have to have one”. The cinnamon roll is amazining…”

Josh answers: “I can’t wait for the lemon meringue or the cookies and cream…”

There’s just something anemic about the whole thing, isn’t there? Friends turning themselves and each other into online shopping  malls. Shan’ann turning her kitchen into a venue for selling product, while Deeter scampers quietly in the background.

There’s a tragic emptiness in it somehow. The lights are on but nobody’s home. Although it’s hard to put one’s finger on it, in the same series of comments alongside the video, there’s this from Kallie Turner, posted two weeks ago today.

Kallie writes: “I wish you were still here [still alive] so I could claim a sample [of Thrive product] from you….”

Josh Rosenberg is also the guy who, on August 18th, five days after her murder, told the Thrive cult not to assume anything or speculate online.

That may seem completely reasonable, except what they’re doing online seemingly all day, everyday is “speculating” online. Speculating in the sense of engaging in business and trying to draw in consumers. But in matters of life and death, there should be no assumptions, no speculation, no afterthought, just an ongoing empty and cautious silence peppered with more product placements by the Thrivin’ survivors…